Above 40

Skincare & Wellness Startup

💫 About the Brand
Above 40 is a fast-growing skincare and wellness startup dedicated to individuals embracing life and beauty beyond the age of 40. Rooted in natural ingredients, scientific formulations, and a powerful message of confidence and self-care, the brand champions age-positive wellness and mindful skincare. Today, Above 40 stands out as a successful new-age brand redefining the narrative around aging in the beauty industry.

💡 Project Overview
WEBYMOM was entrusted with the end-to-end design and development of the Above 40 digital platform. From concept to launch, we crafted a premium online experience that reflects elegance, credibility, and scalability—perfectly aligned with the brand’s vision, market goals, and audience. The result? A platform that helped position Above 40 as a rising success in the D2C skincare space.

🛠️ What WEBYMOM Delivered

🔹 UI/UX Design for a Mature Audience

• Clean, modern visuals designed to appeal to users over 40

• Emphasis on readability, calming aesthetics, and intuitive layout

• Strong visual hierarchy to support storytelling and product presentation

🔹 Full-Stack Website Development

• Custom-built by WEBYMOM for speed, responsiveness, and mobile-first performance

• Modular, future-ready architecture to support evolving business needs

• Optimized for product showcases and future eCommerce expansion

🔹 Marketing & Engagement Features

• Embedded contact forms for inquiries, feedback, and lead capture

• Blog system developed to enhance SEO and audience engagement

• Integrated social media channels to support organic visibility and sharing

🔹 Scalable Digital Foundation
WEBYMOM designed and developed the platform to support:

• Full online catalog and eCommerce capabilities

• CRM or lead automation tools

• Subscription-based wellness programs and product bundles

📈 Impact & Outcome

✨ Successful D2C Launch: Above 40 went live with a strong digital presence, ready for scale
📲 User-Centric Experience: Designed specifically for the 40+ demographic
🔧 Future-Proof Architecture: Supports rapid growth, new product lines, and sales channels
🎯 Market Credibility: A trusted and polished brand experience contributing to the startup’s      growth

💬 Why This Project Stands Out
This wasn’t just a website—it was the digital launchpad for a high-potential startup. Developed by WEBYMOM, the Above 40 platform laid the foundation for a brand that’s quickly becoming a success story in the age-positive wellness space. Every element—from UX to backend—was crafted to support long-term growth and resonate with a powerful, underserved demographic.